Stop circling.
Start building.
You are not stuck because you don't know enough. You are stuck because you are not executing consistently.
That's fixable.
What's your spiral pattern? →Seven questions, two minutes. Find the exact pattern keeping you stuck, the one move that breaks it, and the words to do it with.
Prefer a tool? Get the free Monthly Planner instead.
You know the loop.
You're not lazy. You're extremely busy. Busy is not the same as productive, and some part of you already knows it.
The business tasks you're avoiding are the route back to creative work.
STRATEGY · PITCHING · PRICING · NUMBERS · PROMOTION
These are not obstacles to your creative work. They are the fastest route back to it.
Do them imperfectly. Do them decisively. Do them this week.
Revenue is feedback. It tells you what's working, what's not, and where to focus. Without it you are funding a hobby and calling it a business.
I built this because I'm the proof of concept.
I built The Colour Rebel, Colour Rebel Studio, and Anti-Spiral while holding a senior full-time corporate role at a US software company. Single mum. Two young children. Same constraints most creative entrepreneurs are navigating.
Twenty-five years in sales operations. The unglamorous, commercial, revenue-accountable work that creative coaching usually skips.
I'm not here to teach mindset. I'm here to hold you accountable to executing against a plan.
Read the full story →Two free ways in.
Free · 2 minutes
What's your spiral pattern?
Seven questions. Find the exact pattern keeping you stuck, the one move that breaks it, and the words to do it with.
Take the Audit →
The Anti-Spiral
Monthly Planner
Free.
One focus. Ten numbers. An honest look at what you avoided and what is moving in the direction of growth.
Get the Planner →The toolkit.
The AI operating layer
Foundations, Built
£17
Four files that turn generic AI output into work that sounds like you and sells to your buyer.
Get Foundations, Built →
The Pinterest cluster
Pinterest, Built
£37
Six files. From an invisible Pinterest account to your first five pins live.
Get Pinterest, Built →
The 60-minute reset
Business Reset Workshop
£27
Define your 6, 12, and 18-month destination and work back to this month.
Join the Workshop →
The Anti-Spiral Membership
Weekly structure, accountability, and practical tools. Every Move, locked and current. Waitlist members lock in founding pricing £37/month.
Join the Waitlist →Field Notes
How to License Surface Pattern Designs: The Business Side the Courses Skip
You can design a beautiful repeat. Nobody taught you the business side: the deal structures, what royalties really pay, and how to spot a rights grab before you sign.
How to Start a Creative Business When You Have a Job, Kids, and No Spare Hours
You've meant to start for two years. It isn't a time problem, it's a structure problem. The four decisions that make a creative business fit around a job and kids.
Side Hustles for Women: Five Realistic Routes to Turn a Creative Skill Into Income
You've saved 400 side-hustle pins and started none. Five realistic routes to turn a creative skill into income, and what stops most women in the first ninety days.
One email. Every Tuesday. Worth the inbox.
Every Tuesday morning you get one email from me. Coffee-length read. One clear action for the week ahead, written in real time as I build my own business using the same structure.
No padding. No hype. Just a weekly note from someone doing the work.
I'll only email you about Anti-Spiral. Unsubscribe any time. No sharing, no spam.
Anti-Spiral is a Jodie Kemp project. For creative entrepreneurs who are done circling and ready to build something that moves.