Pinterest, built like a sales channel.
Strategy, setup and management for makers, artists and creative founders. Built by someone who understands your business because she runs creative ones too, and who treats Pinterest as a commercial channel, not a content treadmill.
View the servicesI build and grow businesses. I understand creative ones because I run them.
My background is commercial. A Chartered Accountant and former EY consultant, and a Director of Sales Operations at a US software company. My whole working life has been building and growing businesses, and knowing whether the marketing actually pays its way.
I am also a creative entrepreneur. A trained colour analyst and a surface pattern designer, running my own creative brands. So I understand the businesses most marketers find baffling. The maker selling licensing and wallpaper. The artist with three income streams and no time to market. The midlife founder reinventing around a craft. That is my niche, and it is the world I live in.
That combination is rare. Most Pinterest help comes from generalists who have never built a creative business, or from creatives who have never run the numbers. I have done both. I know how to grow a non-traditional business, and I know how to make Pinterest earn its place inside one.
I fell for Pinterest because it rewards doing the unglamorous work properly and then compounds. I built my own brand's Pinterest into a real search channel doing exactly that, long before I charged anyone a penny.
Everyone else is fighting for attention. Pinterest sends people who are already looking.
While Instagram and TikTok demand daily content for a feed that forgets you within hours, Pinterest behaves like a search engine. People arrive with intent, and the work you do keeps paying out for months and years. The numbers make the case better than I can.
And it compounds. A pin made today can drive traffic for months or years. That is why I treat Pinterest as an asset on your balance sheet, not a content treadmill.
Pinterest does not just rank on Pinterest. It ranks on Google.
Every pin that links to your site behaves a little like a backlink, and Google indexes Pinterest content, so your pins can show up in both Pinterest and Google search results.
When your pin keywords match the keywords on your pages, Google reads that as a signal of relevance and authority. Add the engaged, intentional traffic Pinterest sends, visitors who stay on the site, click through and come back, and you are feeding Google exactly the signals that support long term rankings.
Because Pinterest content is evergreen, those signals keep building month after month, long after the pins were made. The result is simple. Clients who invest in Pinterest are not just buying Pinterest traffic. They are buying a long term SEO strategy built into the same work.
The thinking is the value. So here is some of it.
Most of what I do is invisible, and it is the part that matters. Take a board most people would name "Wallpaper". Obvious choice. It is a trap. On Pinterest that word is buried under phone backgrounds and free downloads, traffic that will never buy a thing.
The skill is not picking keywords. A tool can list keywords all day. The skill is reading intent, then naming the board, the pin and the description for the buyer who is actually shopping. Specific beats broad. A deeper, narrower term has less competition and far more intent. Same product. A completely different result.
That judgement is the part no tool and no template can do, and it is exactly what you are paying for. Anyone can schedule pins. Knowing which pins are worth making, and how to name them, is the whole game.
Three moves. Built to compound.
The work, and the numbers.
"Dopamine decor makes so much sense. I'd not put myself in that category before, but I can see it now you've said it."Sophie, surface pattern designer
It has to look the part, too.
Strategy does the heavy lifting, but the pins still have to earn the click and hold to your brand. Because I design as well as strategise, I build to a creative brand's standard without endless back and forth. A sample.
Three ways to work with me.
Start small or hand it over entirely. Each one stands on the same foundation, so you can step up at any point without starting again.
The research everything else stands on. A done for you keyword and board map for your niche, including the high intent terms worth competing for and the traps to avoid. Yours to run with.
Get the Keyword BankThe full foundation, built once. Keyword architecture, board structure, an optimised profile and a starter set of branded, keyword locked pins. Built to rank from day one, then yours to run or hand to me.
See the SetupA rolling 90 day refresh to keep the account growing. A fresh batch of keyword locked pins, a keyword and board review, and optimisation based on what is ranking. Enough to hold momentum without full management.
Start a RefreshDone-for-you, without the agency price.
A Pinterest Virtual Assistant costs £250 to £500 a month and still needs you to set the strategy. An agency starts around £1,250 a month and locks you in. PinClarity is a single fee for the build, run by the person who actually does the work, and you own the whole foundation the day it is handed over.
Comparisons are typical market rates. Your results depend on your offers and how consistently you publish.
Before you choose.
Which option is right for me? +
If you want to build it yourself, start with the Keyword Bank at £197. For a ranking-ready account done and handed over, the Done-for-You Setup is £897. To keep it growing without it being your job, the 90 Day Refresh runs on a rolling cycle. Buy the Keyword Bank first and upgrade to the Setup within 30 days, and I credit £100 against it.
How long until Pinterest actually sends me traffic? +
A well-built account optimises and ranks over three to six months as the pins keep going up. Pinterest rewards consistency, then keeps paying out long after the work is done. The case studies above show that curve.
Do I need Tailwind? +
For the done-for-you builds, yes. Tailwind is essential for scheduling and is the tool your pins are loaded into. You set up and pay for your own Tailwind subscription, and I handle the setup and scheduling inside it.
I am a maker or artist, not a marketer. Will this work for me? +
That is exactly who this is built for. Makers, artists and creative founders with a real product, service or portfolio to send traffic to. Pinterest works hardest for visual, search-led work, which is where creative businesses sit. The commercial thinking is the same whatever you make.
Can I really see your results first? +
Yes, they are on this page. My own brand, a surface pattern designer's first sales, and a barely-used account taken from 818 to 18,300 monthly views. Real accounts, real numbers, straight from Pinterest analytics.
Let's build yours.
Tell me about your business and what you want Pinterest to do for it. I will tell you honestly whether I can help, and which of the three is right for you. No pressure, no jargon, just a straight answer.
Email me