A small business marketing plan without voice, persona and AI infrastructure is a wishlist. Foundations, Built is the operating layer that turns marketing intentions into output you can actually ship. £17 once.
The small business marketing plan that runs itself.
Instant access via your private delivery page. Live Canva files — every update propagates automatically. £17 redeemable in full against Pinterest, Built or the Anti-Spiral membership.
Most small business marketing plans are 30-page documents listing tactics.
Email, social, content, ads, SEO. None of it runs because there's no operating layer underneath — no locked voice, no specific buyer, no AI infrastructure to scale execution. The plan describes the destination without building the engine.
Foundations, Built is the engine. Voice File, Customer Persona, AI infrastructure, plus the test that proves it works. Your marketing plan, but operational.
Why this matters for your marketing plan
Every output your marketing plan describes - emails, social posts, sales pages, ad copy - gets produced through AI or by hand. Through AI without Foundations, output is generic. Through AI with Foundations, output is on-voice and on-buyer. By hand, output runs at one-per-sitting forever.
The marketing plan runs itself once the foundation is in place. Without it, every tactic is a manual rebuild every time.
No technical background needed. No new tools to buy. No prompt library to memorise.
Four locked Moves over one weekend:
Move 131 — AI Foundation in 120 minutes. Operator Profile, Ground Rules, Project Instructions deployed into your AI tool.
Move 132 — AI Voice Layer in 90 minutes. The brand voice file. Banned words, sentence patterns YES and NO, platform shifts, voice formula.
Move 133 — AI Customer Persona in 90 minutes. The audience file. One buyer, in commercial detail.
Move 135 — AI Voice-Match Testing in 60 minutes. Five real-world prompts scored 0-10 on voice. Drift caught before it ships.
No technical background needed. No new tools to buy. No prompt library to memorise.
Four Moves. One weekend. Locked output.
Four files. Each one a 60 to 120 minute sitting with a checklist, time-boxed steps, and a definition of done at the end. Run them in order.
Roughly six hours of focused work total. Two years of reliably on-voice, on-buyer AI output on the other side.
AI Foundation in 120 minutes
move 131
Sets up the AI infrastructure. Operator Profile, Ground Rules, Project Instructions, deployed into claude.ai (or Custom GPT / Gemini Gem). The system every Move below sits on top of.
The locked Brand Voice File. Banned words, tone attributes, sentence patterns YES and NO, platform shift rules, and a one-line Voice Formula every AI prompt inherits.
AI Voice Layer in 90 minutes
AI Customer Persona in 90 minutes
move 132
The locked Customer Persona / Audience File. One buyer described in commercial detail. Built from real customer data, not assumption.
move 135
move 133
Five real-world prompts run through the loaded files. Scored 0-10 on Voice and Audience. Specific one-line edits identified when output drifts. Run quarterly to catch drift before it ships.
AI Voice-Match Testing in 60 minutes
Built by someone that actually does this
I'm Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have.
I built Anti-Spiral because I spent enough time watching talented creative entrepreneurs circle without moving. The work was always good. The execution wasn't consistent. That's fixable.
Built five brands alongside a senior corporate role.
The system in these Moves is the only reason any of it gets done. Not talent. Not time. Not magic. Operational setup.
£17. Paid once. Yours forever.
Stop circling. Start Building.
Get Move 131 — The AI Foundation — free. The Customer Persona, Voice File and Voice-Match Test live inside Foundations, Built (£17).
Instant download. Four files. £17 once. Redeemable against the first month of the Anti-Spiral membership.
Not ready to commit yet?
The brand voice, customer persona and Voice-Match Test live inside Foundations, Built (£17).
Three emails over a week. No spam. Unsubscribe whenever.
Get Move 131 — The AI Foundation free.
