Stop chasing small business content ideas. Build the engine that generates them.

Chasing small business content ideas one at a time is the spiral. Move 131 builds the AI infrastructure underneath — the layer that turns AI into a content engine instead of a search engine. Free. 120 minutes.

    FREE. Instant access. Three emails over a week. No spam.

    Pinterest is full of "small business content ideas" listicles..

    They get pinned and forgotten. The reason they don't move the needle: each one is a one-off. Implementing three then searching for more is the spiral.

    Move 131 fixes the underlying problem. AI infrastructure deployed properly produces content ideas at volume, in your voice, for your buyer. Not a listicle. An engine.

    In 120 minutes:

    • An Operator Profile that tells AI exactly who you are and what you're building

    • A Ground Rules document that fixes the tone, format and behaviour problems in one go

    • A Project set up in claude.ai (or Custom GPT or Gemini Gem) with both files deployed

    • A test question that proves the foundation works

    • A clear next step for the rest of your AI setup

    No technical background needed. No new tools to buy. No prompt library to memorise.

    Built by someone that actually does this

    Built by Jodie. Sales Operations Director by day. Used daily across five brands, by one operator with a full-time job and two kids.

    25 years in commercial finance and sales operations.

    The system inside is the only reason any of it runs.

    Download Move 131 — The AI Foundation.

      Stop circling. Start Building.

      Used daily across five brands, by one operator with a full-time job and two kids.

      This foundation is the reason it all runs.

      2-hour setup. Instant access. Free.

      Want the full content engine now?

      Foundations, Built (£17) gives you Move 131 plus the Voice File (Move 132), Customer Persona (Move 133) and Voice-Match Test (Move 135). 30 on-brand content ideas per AI session once it's all loaded. Same instant access via your private delivery page. Redeemable against Pinterest, Built (£37) or the September membership.

      Instant access via your private delivery page. Live Canva files — every update propagates automatically.