You're in. Here's Foundations, Built.

Four moves. One weekend.

Bookmark this page — every update lives here automatically.

Each Move below opens as a live Canva file. Read on screen, present full-screen, or export your own PDF copy via Canva's File menu. The files update automatically — bookmark this page and you always have the latest version. No "v2 PDF" emails.

Four Moves. One weekend. Locked output.

Run them in numerical order. Each Move builds on the one before. Total time: about 7 hours across one weekend.

AI Foundation in 120 minutes

AI Customer Persona in 90 minutes

AI Voice Layer in 90 minutes

AI Voice-Match Testing in 60 minutes

What each move does

  • Move 131 — The AI Foundation. Sets up your Operator Profile + Ground Rules in claude.ai. Everything downstream loads on top of this. 120 min.

  • Move 132 — The AI Voice Layer. Builds your Voice File. AI starts sounding like you. 90 min.

  • Move 133 — The AI Customer Persona. Builds your Audience File. AI starts writing FOR one buyer, not at an average reader. 90 min.

  • Move 135 — Voice-Match Testing. Stress-tests the system against 5 real-world prompts. 60 min. Run this quarterly forever.

Most common mistake

Writing the Operator Profile aspirationally.

"Passionate creative entrepreneur" is not specific. "37 subscribers, no website, last launch netted £213" is specific.

The honest version produces a profile that gives good advice. The aspirational version produces a profile that gives bad advice for the rest of the year.

Your £17 is redeemable in full against either:

  • Pinterest, Built (£37) — the 6 Pinterest MOVEs Jodie runs across The Colour Rebel, Anti-Spiral and PinClarity. Your £17 redeems against it = £20 net.

  • The Anti-Spiral membership — Opening September, Founding member price point of £37/month, includes the full AI cluster, Pinterest cluster, and Move 137 (AI Tool Build). Your £17 already redeemed against your first month.

Your redeemable £17

Support

Stuck on a Move? Reply to any email from jodie@anti-spiral.com — I read everything.

Stop circling. Start building.