You're in. Here's Foundations, Built.
Four moves. One weekend.
Bookmark this page — every update lives here automatically.
Each Move below opens as a live Canva file. Read on screen, present full-screen, or export your own PDF copy via Canva's File menu. The files update automatically — bookmark this page and you always have the latest version. No "v2 PDF" emails.
What each move does
Move 131 — The AI Foundation. Sets up your Operator Profile + Ground Rules in claude.ai. Everything downstream loads on top of this. 120 min.
Move 132 — The AI Voice Layer. Builds your Voice File. AI starts sounding like you. 90 min.
Move 133 — The AI Customer Persona. Builds your Audience File. AI starts writing FOR one buyer, not at an average reader. 90 min.
Move 135 — Voice-Match Testing. Stress-tests the system against 5 real-world prompts. 60 min. Run this quarterly forever.
Most common mistake
Writing the Operator Profile aspirationally.
"Passionate creative entrepreneur" is not specific. "37 subscribers, no website, last launch netted £213" is specific.
The honest version produces a profile that gives good advice. The aspirational version produces a profile that gives bad advice for the rest of the year.
Your £17 is redeemable in full against either:
Pinterest, Built (£37) — the 6 Pinterest MOVEs Jodie runs across The Colour Rebel, Anti-Spiral and PinClarity. Your £17 redeems against it = £20 net.
The Anti-Spiral membership — Opening September, Founding member price point of £37/month, includes the full AI cluster, Pinterest cluster, and Move 137 (AI Tool Build). Your £17 already redeemed against your first month.
Your redeemable £17
Support
Stuck on a Move? Reply to any email from jodie@anti-spiral.com — I read everything.