The customer persona template you'll actually use.
Most customer persona templates land in a folder and stay there. Move 131 builds the AI operational layer — so when you build the persona, it has somewhere to live. Free. 120 minute
FREE. Instant access. Three emails over a week. No spam.
The customer persona template you've been meaning to fill .
The customer persona template you've been meaning to fill in for two years is filed alongside the brand voice doc you never use either. They were designed for quarterly marketing meetings. AI changed what a persona template should be.
A persona template that does not load into AI is a static document. A persona template that loads into AI is operating infrastructure. Move 131 builds the infrastructure first.
In 120 minutes:
An Operator Profile that tells AI exactly who you are and what you're building
A Ground Rules document that fixes the tone, format and behaviour problems in one go
A Project set up in claude.ai (or Custom GPT or Gemini Gem) with both files deployed
A test question that proves the foundation works
A clear next step for the rest of your AI setup
No technical background needed. No new tools to buy. No prompt library to memorise.
Built by someone that actually does this
Built by Jodie. Sales Operations Director by day. Used daily across five brands, by one operator with a full-time job and two kids.
25 years in commercial finance and sales operations.
The system inside is the only reason any of it runs.
Download Move 131 — The AI Foundation.
Stop circling. Start Building.
Used daily across five brands, by one operator with a full-time job and two kids.
This foundation is the reason it all runs.
2-hour setup. Instant access. Free.
Want the customer persona template now too?
Foundations, Built (£17) gives you Move 131 plus the customer persona template (Move 133), brand voice file (Move 132) and Voice-Match Test (Move 135).
Same instant access via your private delivery page. Same redeemability against Pinterest, Built (£37) or the membership.
Instant access via your private delivery page. Live Canva files — every update propagates automatically.
