The customer persona that produces buyer-specific copy.
Most customer persona templates produce generic output. Move 131 sets up the AI operational layer so your persona has somewhere to live. Free. 120 minutes.
FREE. Instant access. Three emails over a week. No spam.
Customer persona work fails the same way every time.
Three composite buyers, a marketing-school template, and copy that addresses nobody specifically.
The customer persona itself is one document. But it only earns its keep when it's loaded into AI as part of an operating system. Move 131 builds the operating system. Without it, your persona document sits in a folder.
In 120 minutes:
An Operator Profile that tells AI exactly who you are and what you're building
A Ground Rules document that fixes the tone, format and behaviour problems in one go
A Project set up in claude.ai (or Custom GPT or Gemini Gem) with both files deployed
A test question that proves the foundation works
A clear next step for the rest of your AI setup
No technical background needed. No new tools to buy. No prompt library to memorise.
Built by someone that actually does this
Built by Jodie. Sales Operations Director by day. Used daily across five brands, by one operator with a full-time job and two kids.
25 years in commercial finance and sales operations.
The system inside is the only reason any of it runs.
Download Move 131 — The AI Foundation.
Stop circling. Start Building.
Used daily across five brands, by one operator with a full-time job and two kids.
This foundation is the reason it all runs.
2-hour setup. Instant access. Free.
Want the full bundle now?
Foundations, Built (£17) gives you Move 131 plus the Customer Persona (Move 133), Voice File (Move 132) and Voice-Match Test (Move 135). Same instant access via your private delivery page. Same redeemability against Pinterest, Built (£37) or the Anti-Spiral membership.
Instant access via your private delivery page. Live Canva files — every update propagates automatically.
