The brand voice that actually survives AI.
Most brand voice docs sit in a folder unused. Move 131 is the foundation that makes your brand voice operational inside AI.
Free. 120 minutes.
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They're written once for the website tone-of-voice section and never opened again. They describe the voice in adjectives ("warm, witty, professional") that AI cannot act on. Or they're missing the operational layer underneath — the Operator Profile and Ground Rules that tell AI who you are and how to behave.
Move 131 fixes the third one. Without it, your brand voice file has nowhere to live.
Brand voice docs fail in three ways.
In 120 minutes:
An Operator Profile that tells AI exactly who you are and what you're building
A Ground Rules document that fixes the tone, format and behaviour problems in one go
A Project set up in claude.ai (or Custom GPT or Gemini Gem) with both files deployed
A test question that proves the foundation works
A clear next step for the rest of your AI setup
No technical background needed. No new tools to buy. No prompt library to memorise.
Built by someone that actually does this
Built by Jodie. Sales Operations Director by day. Used daily across five brands, by one operator with a full-time job and two kids.
25 years in commercial finance and sales operations.
The system inside is the only reason any of it runs.
Download Move 131 — The AI Foundation.
Stop circling. Start Building.
Used daily across five brands, by one operator with a full-time job and two kids.
This foundation is the reason it all runs.
2-hour setup. Instant access. Free.
Want the full bundle now?
Foundations, Built (£17) gives you Move 131 plus the Voice File (Move 132), Customer Persona (Move 133) and Voice-Match Test (Move 135).
Same instant access via your private delivery page.
The £37 spent today is fully redeemable against Pinterest, Built (£37) or the first month of Anti-Spiral membership, launching mid-September.
Instant access via your private delivery page. Live Canva files — every update propagates automatically.
